CREATIVE WORKS

Welcome to my creative works page, where strategic communication meets creativity in action!

Dive into a showcase of projects that highlight my expertise in creative communications strategy, market research, and data analysis, and explore how I leverage my skills to craft compelling campaigns that resonate with target audiences and drive impactful results.

Campaigns, research and press kits

Brandi Roman 10/25/23 Brandi Roman 10/25/23

Brick Road Records: Debut Album Electronic Press Kit

This electronic press kit (EPK) was crafted during my tenure as the former Director of Media and Public Relations at Brick Road Records. This comprehensive EPK showcases the debut collaborative album of two talented Brick Road Records artists, providing an immersive experience for media professionals and enthusiasts alike.

Brandi Roman 7/30/23 Brandi Roman 7/30/23

student brand ambassador program press release

A press release proposal crafted during my internship with JLS Presents, a leading National Pan-Hellenic Council retail merchandising company. As the Public Relations and Social Media Intern, I spearheaded the promotion of their Student Brand Ambassador Program rollout at the 2023 Delta Sigma Theta 56th National Convention.

Brandi Roman 4/6/23 Brandi Roman 4/6/23

PR research & strategies: AN EXPLORATORY ANALYSIS OF HOW HBCU STUDENTS USE SOCIAL MEDIA

This 16-week insightful quantitative study sheds light on the social media habits and motivations of students at Historically Black Colleges and Universities (HBCUs), offering valuable insights into their digital behaviors.

Brandi Roman 11/19/22 Brandi Roman 11/19/22

Common Threads: Strategic Creative Campaign Case study

A culmination of my transformative experience at the University of Georgia - Athens Myra Blackmon AdPR Academy for Diversity & Inclusion. As a proud member of the 2022 cohort, I embarked on a week-long journey dedicated to amplifying the power of diversity, equity, and inclusion in the advertising and public relations industry.

JLS PRESENTS

Graphic design portfolio highlights from my term as a Public Relations and Social Media Intern (2023) at JLS Presents, a National Pan-Hellenic Council retail merchandising company.