Common Threads: Strategic Creative Campaign Case study

Welcome to the Common Threads: Creative Campaign Strategy Proposal pitch deck, a culmination of my transformative experience at the UGA Myra Blackmon AdPR Academy for Diversity & Inclusion. As a proud member of the 2022 cohort, I embarked on a week-long journey dedicated to amplifying the power of diversity, equity, and inclusion in the advertising and public relations industry.

During this intensive boot camp, I had the privilege of collaborating with a diverse team of students from various universities to tackle a real-world challenge: generating greater awareness for Common Threads, a national nonprofit dedicated to providing children and families with cooking and nutrition education.

Drawing upon the invaluable hands-on experience and exposure to industry insights gained throughout the program, our team developed a comprehensive campaign strategy aimed at promoting healthy habits and wellness through creative storytelling and community engagement.

In this pitch deck, you'll discover our innovative approach to leveraging the power of diversity and inclusion to craft a compelling narrative that resonates with audiences and drives meaningful action. From strategic messaging to impactful visuals, each slide reflects our commitment to making a positive impact on society while honing our skills as future advertising and public relations professionals.